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THE BRIEF
After years with limited digital presence, the ProNourish Brand was relaunching to increase consumer awareness. ICON assisted the effort with compelling product and lifestyle photography, and also provided strategic copy help developing the claims and callouts shown in the images.
THE RESULT
ICON’s work delivered a bright, airy feel, supported the brand’s health image, and was used across all digital touchpoints including ecommerce and social media. Consumers gained awareness and were inspired to give the products a try, helping this updated wellness brand do well enough to gain a 4-star rating on Amazon.
