We Shape Digital Futures Through Creative Innovation
As an award-winning creative agency in Pasadena, we bring multicultural brands to life. Your vision, personality, and cultural heritage deserve a compelling story – and our Hispanic branding experts are here to tell it authentically.
About Us
ICON Creative is your strategic multicultural marketing partner in Los Angeles, delivering impactful campaigns and measurable results across California and the West Coast. We go beyond traditional agency services, implementing data-driven strategies that amplify your unique brand story and drive audience engagement through culturally-resonant experiences.
As your dedicated Hispanic marketing agency and CPG packaging design specialists, we help you navigate market challenges, build loyal multicultural communities, and break industry boundaries. Your brand deserves more than standard solutions—it deserves powerful bilingual narratives that resonate with audiences locally and globally. Through custom-tailored marketing strategies and creative storytelling, we ensure your brand remains at the forefront of your target audience's attention.
Transform Your Brand Through Cultural Intelligence
As a leading Hispanic branding agency in California, we craft bold, culturally-rich statements that transform diverse audiences into passionate brand fans. Our deep understanding of multicultural storytelling helps brands create authentic connections that resonate across communities.
We don’t just build brands—we cultivate cultural movements that inspire genuine brand advocacy among multicultural audiences. Through strategic creative development and cultural intelligence, we help your brand spark conversations that matter to today’s diverse consumers.
Packaging
Design Services
Set yourself apart on shelf.
Set yourself apart on shelf with our CPG packaging expertise. Our West Coast packaging design studio gets new products noticed and gives a fresh look to multicultural mainstays.
Expertise includes: package design, packaging refresh, new products, niche consumer segments, multilingual packaging
Digital
Experiences
Engagement that matters in real life.
Engagement that matters in real life. Our Los Angeles web design team creates experiences that connect, whether through responsive WordPress development, bilingual e-commerce solutions, or culturally-relevant content that drives results.
Expertise includes: web design & development , ecommerce, social media content, video content, digital assets
OUR WORK
Explore how we’ve helped diverse brands reach new heights through strategic multicultural marketing and innovative design across Los Angeles and the West Coast. Each project in our portfolio demonstrates our commitment to creating authentic, culturally-resonant brand experiences that deliver measurable results.
- All
- Brand Innovation
- Digital
- Experiential Events
- Marketing Communications
- Packaging
- Point of Sale
- Work
Experience serving the Hispanic market
+23
Years of experience
Shaping the future with beautiful designs
+219
Brands and Companies Helped
Singular focus and unique business ideas
+38
Cities Worldwide
CUSTOMERS REVIEWS
CEO, Food Centricity, LLC.
Dan Castro and the ICON Creative dream team are exceptional branding and visual design experts. They possess a unique blend of top-tier brand design methodology, depth and sophistication, and the nimbleness required in today’s fast changing food industry. They’ve impressed me with the breadth of creative skills and services they can bring to the table and I would highly recommend them for any branding or visual design initiative. I look forward to working with them on future projects for my food business and incubation platforms.
Associate Director Creative Services, Nestle Health Science
If you are not working with ICON CREATIVE, you should be! They are an agile, smart and talented bunch of designers with the ability to turn your consumer insights into visual brand magic. They dig deep by asking the right questions up front. They guide you through the creative exploratory process and get to know not only your brands but the consumer and the competitive set. They synthesize your complex data into bright and innovative campaigns. They bring ideas to life in a way you never could have imagined. If you want to shine bright within your organization or shine with your customers – hire them and see for yourself. You will not be disappointed.
Merchandising Manager, Confections & Snacks, Ferrara USA
Working with ICON Creative Agency is much faster, logistically easier and more cost effective than working with other creative agencies… they have a deep understanding of our business and do not need the hand holding that many of their competitors require. Without ICON I cannot run my business.
Our goal is to help you run daily tasks
As a multicultural creative agency with over 23 years of experience, we specialize in Hispanic market branding and CPG packaging design across the West Coast. Our agency combines cultural intelligence with data-driven marketing strategies, serving diverse clientele from local businesses to Fortune 500 companies like Nestlé. Our Pasadena location allows us to deeply understand both the Los Angeles market and broader California multicultural landscape.
Icon Creative Agency specializes in packaging design that commands attention on shelves, impactful point-of-sale displays that drive sales, and innovative brand concepts that reinvigorate established names. Our comprehensive suite of services covers all aspects of marketing and branding to ensure our clients’ success across Digital and In-store Environments.
By leveraging our extensive expertise and industry credibility, we provide clients with solutions that not only meet their needs but also exceed their expectations. From enhancing brand visibility to driving sales growth, our services are tailored to deliver tangible results that drive business success.
Absolutely. Whether you’re a small startup or a global brand, we have the experience and resources to tailor our services to meet your specific needs. Our track record of success spans across industries and client sizes, demonstrating our ability to deliver exceptional results regardless of scale.
Getting started with Icon Creative Agency is simple. Reach out to our team today to schedule a consultation and discuss your project needs. From there, we’ll work closely with you to develop a customized strategy that aligns with your goals and objectives, ensuring a seamless and successful collaboration from start to finish.
