You are more than just a brand.

You’re a personality, a vision, a lifestyle,

and we want to tell your story.


Your story is one of a kind, and to do it justice, you need more than just another agency. You need a wingman to help you conquer challenges, gain a following and defeat the status quo.

ICON is that creative ally. We bring big ideas that make an impact and back them up with support that gets things done. Whether your fans are around the corner or around the globe, we keep their eyes on you. Because your story deserves to be told—and your brand deserves to be the hero.


We make bold statements that create brand fans.

Set yourself apart on shelf.

Our packaging gets new products noticed and gives a fresh look to multicultural mainstays.

Expertise includes: package design, packaging refresh, new products, niche consumer segments, multilingual packaging

Let’s get ready to retail.

With in-store space at a premium, we make sure every inch of your display packs a visual punch.

Expertise includes: point of sale displays, merchandising, retail collateral, store takeovers, partnership promotions

How to design so people will listen.

We use engaging imagery and concise verbiage that speaks the language of our audience.

Expertise includes: marketing collateral, presentations, pitches, social impact campaigns, corporate communications

Break the mold and break on through.

Our big ideas give classic brands a new life and new products a long-lasting one.

Expertise includes: packaging concepts, product design concepts, brand development, name development ideation,  strategy

It’s all about the experience.

If content is king, experience is emperor. So our priority is to make every event memorable.

Expertise includes: multicultural events, trade shows and conventions, live video events, corporate events, photo ops

Engagement that matters in real life.

Whether it needs to be clicked, liked or shared, we can make people care.

Expertise includes: websites, ecommerce, social media content, video content, digital assets


See what they’re saying about us.

Michel Algazi CEO, Food Centricity, LLC.
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Dan Castro and the ICON Creative dream team are exceptional branding and visual design experts. They possess a unique blend of top-tier brand design methodology, depth and sophistication, and the nimbleness required in today’s fast changing food industry. They’ve impressed me with the breadth of creative skills and services they can bring to the table and I would highly recommend them for any branding or visual design initiative. I look forward to working with them on future projects for my food business and incubation platforms.
Tom Kobayashi Merchandising Manager, Confections & Snacks, Ferrara USA
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Working with ICON Creative Agency is much faster, logistically easier and more cost effective than working with other creative agencies… they have a deep understanding of our business and do not need the hand holding that many of their competitors require. Without ICON I cannot run my business.
Melissa ConeyAssociate Director Creative Services, Nestle Health Science
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If you are not working with ICON CREATIVE, you should be! They are an agile, smart and talented bunch of designers with the ability to turn your consumer insights into visual brand magic. They dig deep by asking the right questions up front. They guide you through the creative exploratory process and get to know not only your brands but the consumer and the competitive set. They synthesize your complex data into bright and innovative campaigns. They bring ideas to life in a way you never could have imagined. If you want to shine bright within your organization or shine with your customers – hire them and see for yourself. You will not be disappointed.
Bridget BoskovichMarketing & Advertising, Boskovich Fresh Food Group
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Choosing ICON for our design needs was a game-changer for Boskovich Farms. Initially seeking basic help with sell sheets, we found a strategic partner that elevated our brand across the board. From impeccable packaging and photography to stunning truck wraps, trade show booths, websites, and point-of-sale materials, they've consistently exceeded our expectations. Their attention to detail and strategic approach have truly showcased our brands in the best light possible. Highly recommend them as a strategic partner for any design needs!


We are a design team with strong experience in creating Packaging, Branding and Web solutions.


Dan Castro

Executive Creative Director


Jennifer Butler

Art Director


Leo Herrera

Web Developer


Get connected. Get engaged. Get it done.

Whether you have an immediate need or want input on a future project, we’re here to help your brand be more.
Just contact us or fill out the form below.