We are dreamers.
Innovators.
Design magicians and cultural communicators.
ICON is a creative agency specializing in global CPG brand growth. We deliver innovative packaging, multicultural marketing, and digital solutions for challengers and multinationals alike.
Our extensive CPG industry knowledge (manufacturing, logistics, retail) fuels award-winning packaging design. With 20+ years collaborating with Fortune 500 leaders, we know how to drive market leadership.
From our Pasadena, CA base, we excel in multicultural marketing across key global regions (Latin America, EU, U.S. Hispanic), creating resonant campaigns that deliver measurable results worldwide.
WHY ICON?
Our work lives up to our name.
EXPERTISE
• Business Insight: With over 20 years of experience as a digital marketing agency company, we understand how to drive results and maintain market leadership through data-driven strategies.
• CPG Industry Knowledge: Our deep expertise in Consumer Packaged Goods (CPG) encompasses manufacturing, logistics, and retail, allowing us to navigate industry challenges and seize opportunities effectively.
• Multicultural Marketing: As a Hispanic marketing agency in California, we specialize in reaching diverse audiences across Latin America and U.S. Hispanic markets, creating culturally resonant campaigns that engage and convert.
APPROACH
• Transparent Communication: We pride ourselves on being straightforward and honest. Clear communication is our guiding principle in every client interaction.
• Results-Driven Execution: Our digital marketing agency services focus on efficiency and attention to detail, ensuring seamless collaboration from initial briefing to final delivery.
• Positive Culture: We believe a little humor goes a long way. Our engaging approach strengthens client relationships and creates an atmosphere conducive to successful collaboration.
Creatives, Developers & Accounting, working for your brand
Dan Castro
Creative Director
Jennifer Butler
Art Director
Leo Herrera
Head of UX/UI