What we do
We develop & create digital future
Packaging
Design
- Design Conceptualization: Crafting initial concepts that align with brand identity and consumer expectations.
- Structural Design: Engineering package designs that are both aesthetically pleasing and functional.
- Graphic Design: Applying visual elements such as typography, imagery, and color to enhance visual appeal.
- Prototyping and Testing: Creating sample packs to test design integrity and market reception.
- Sustainability Consulting: Advising on eco-friendly materials and processes.
POS
Point of Sale
- Display Design: Designing custom displays for retail environments to enhance product visibility.
- Signage Solutions: Creating impactful signs that direct and inform shoppers.
- Interactive Kiosks: Developing digital touchpoints for self-service and advertising within stores.
- Merchandising: Strategizing product placement and promotional tactics to increase sales.
- Installation Services: Ensuring that all POS materials are properly installed and maintained.
Marketing
Communications
- Content Creation: Producing high-quality content tailored to specific audience segments.
- Media Planning and Buying: Strategically placing ads in appropriate media to maximize exposure.
- Crisis Communication: Managing communications effectively during brand crises to maintain reputation.
- Event Promotion: Using various communication tools to promote and drive attendance to events.
- Internal Communications: Developing strategies to enhance communication within organizations.
Brand
Innovations
- Market Research: Conducting studies to understand market needs and identify opportunities.
- Brand Strategy Development: Crafting strategies that propel brand growth and differentiation.
- Visual Identity Systems: Creating cohesive visual systems that are scalable across all touchpoints.
- Launch Strategies: Planning and executing the introduction of new brands or rebrands.
- Innovation Workshops: Facilitating sessions that foster creative thinking and innovation within client teams.
Experiential
Events
- Event Design and Production: Conceptualizing and producing events that captivate audiences.
- Venue Selection: Scouting and securing locations that align with event themes and objectives.
- Tech Integration: Incorporating technology like VR, AR, and live streaming to enhance experiences.
- Staffing and Management: Providing trained personnel to manage events smoothly.
- Post-Event Analysis: Evaluating event success and deriving insights for future initiatives.
Digital
Experiences
- Web Development: Building user-friendly websites that are optimized for performance and SEO.
- App Development: Creating mobile applications that enhance user engagement and provide utility.
- E-commerce Solutions: Developing online stores that are secure and easy to navigate.
- Digital Advertising: Implementing ad campaigns across digital platforms to drive conversions.
- Analytics and Reporting: Using data to optimize digital strategies and show ROI.
Our services
ICON is a creative agency with national, international and multicultural experience in CPG and beyond.
Our expertise includes creating packaging, digital and experiential campaigns for growing challenger brands and multinational corporations expanding into new markets.
