La Lechera
THE BRIEFCreate awareness and buzz for the new Nestlé La Lechera Squeeze bottles among both consumers and Nestlé employees.THE RESULTWe created an entertaining live event featuring award-winning TV chef Pati Jinich, who prepared delicious recipes with La Lechera products for an audience of Nestlé staff. Employee participation was huge, and the resulting video segments served as fun online branded content. Used with a targeted social media strategy, the video segments boosted product awareness and trial, resulting in significant growth for the brand.