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THE BRIEF
Prepare our candy and confections clients for one of the industry’s largest trade shows, and help their brands stand out to national and international retail buyers. Each year ICON creates tradeshow graphics, collateral and sales materials, and our team members attend the event to provide onsite promotional support.
THE RESULT
As the Nestlé Confections & Snacks business was purchased by Ferrara, ICON ensured a seamless transition for our clients and their brands. Our experiential displays consistently wow attendees and buyers, providing photo ops for increased social media impressions.
