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THE BRIEF
Nestlé Global Foods was entering the highly competitive ready-to-drink beverage category and needed to create a brand that would convey refreshment through an enticing and contemporary look while still honoring the twist of Hispanic traditional beverages.
THE RESULT
Our designers created a bold, contemporary visual language for the refreshing beverage. Coupled with a new name, tone of voice system, and evocative splash visuals, we created a total transformation in taste and authenticity with a nod to both Hispanic culture and contemporary refreshment.
This vibrant design created an unexpected voice that succeeded in standing out from the crowd, speaking directly to consumers and injecting the long-neglected brand with authenticity, vitality and excitement.
