![icon_creative_outshine](https://iconcreative.agency/secure-file-depot-1234/2020/04/icon_creative_outshine-300x300.png)
ICON was asked to deliver a label redesign that conveyed a healthier, more artisanal feel. Additional requests included updating the label to reflect current market requirements and revising the logo to better match the new packaging look.
We explored a full range of looks and ultimately landed on several options for the marketing team to test in-aisle.