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THE BRIEF
To capitalize on the smoothie and juice bar trend, the Nestlé Confections & Snacks Division was interested in developing products that featured organic fruit and yogurt.
THE RESULT
ICON created everything from product illustrations and packaging concepts to the design of the actual product. Using our deep knowledge of what’s possible in the packaged goods space and the gummy medium, we developed ownable fruit shape designs that highlighted the product’s organic ingredients and effectively leveraged consumers’ interest in natural foods.
