SweeTARTS College Gummies


This limited edition candy was made for NCAA fans. ICON created the product and packaging designs, plus a marketing campaign focused on retail and in-stadium.
Promotional Campaign, College Campaign, Student Advertising, Student Marketing, Product Design, Collateral Design, Experiential Design, NCAA Branding, NCAA Partnership, Confections, Candy, Gummy Candy, Gummy Candies, Sports Sponsorship Campaign, In-Stadium Advertising, Point of Sale Displays, Collateral, SweeTarts, Sweet Tarts, Sweettarts, Design Agency, Advertising Agency, Creative Agency, Promotional Marketing Agency, ICON Creative Agency

Big Chewy Nerds


How do you build enthusiasm in a highly saturated confections category? Give your candy brand and packaging a fun new face and a fresh new attitude.
Package Design, Packaging, Package Refresh, Candy Packaging, Confections, Candy Marketing, Confections Marketing, Millennial Marketing, Advertising Agency, Packaging Design Agency, Creative Agency, CPG Agency, ICON Creative Agency, Nerds, Big Chewy Nerds, Ferrara Candy Company



Organic is what consumers demand. ICON developed an ownable product shape and the right package design to show that Outshine fruit snacks can deliver.
Product Design, Product Illustration, Package Design, Packaging Concepts, Brand Design, Product Naming, Name Development, Organic Foods, Natural Foods, Organic Snacks, Organic Gummies, Gummy Snacks, CPG Agency, Design Agency, Advertising Agency, Creative Agency, ICON Creative Agency, Outshine Fruit & Yogurt, Outshine Fruit Yogurt,