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THE BRIEF
The Stouffer’s brand was getting ready to launch their new Cooking Creations product line, and wanted to explore unique and creative ways to merchandise it in the grocery retail environment.
THE RESULT
We designed a series of engaging retail displays by playing with structural form in both freestanding and small footprint variations. By using the space provided to maximum effect, the new designs bring out the meals’ unique attributes, communicating quality and driving differentiation on shelf. Bold graphic treatment and placement ensures that the product is positioned as a must-have.
