ICON Creative Agency | Domino’s adds ‘Siri’-like bot for mobile orders
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30 Mar / Domino’s adds ‘Siri’-like bot for mobile orders

Domino’s is introducing its own version of Siri.

The pizza delivery chain on Monday plans to introduce a function on its mobile app that lets customers place orders by speaking with a computer-generated voice named “Dom.” The rollout is part of an ongoing push by Domino’s to take business away from rivals and smaller pizza shops by offering more convenient ways to order.

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