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MARKETING MATTERS

Win with Shoppers Along the Path to Purchase

Here’s What the Most Popular Brands’ Logos Have in Common

3 Freelancing Trends Marketers Need to Know About

‘Nude’ Baristas Take Over a Coffee Shop for Nestlé’s New Creamer Campaign

The Minions got Tic Tacs!

Domino’s flooded Twitter with Pizza Emojis to promote its new delivery system

McDonald’s Takeout Bag Undergoes an Amazing – and Useful – Transformation

Infographic: Why Your Brain Loves Infographics (And Your Readers Do Too)

The Most Effective and Difficult Types of Content Marketing, in One Chart

Infographic: How to Write a Headline That Gets Badass Results

Infographic: What Gen Z Wants From Brands

What’s in store for packaging design in 2015?

10 Content Marketing Buzzwords You’re Going to Hear Way Too Much This Year

How Nestlé water campaign is helping to make life better in Shanghai

When Brand Names Get Lost in Translation

Seducing the Connected Consumer

Order a Latte without Standing in Line at Starbucks

Understand Different Hispanic Shopper Groups

Amazon Unveils Its Own Line of Diapers, Confirming Partners’ Biggest Fears

Axe Strikes a "More Mature Tone" to Woo Older Customers

Emerging Flavors for 2015