ICON Creative Agency | 3 Freelancing Trends Marketers Need to Know About
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24 Jul / 3 Freelancing Trends Marketers Need to Know About

To marketers, freelancers often fall into two categories: low-cost cogs in a machine or respected creative partners. For those marketers interested in building long-lasting content programs, the latter should be preferred. After all, it’s in their best interests. Marketers who have a reputation for valuing their freelancers could see big dividends down the road if they’re able to build out teams made up of the most talented self-employed creatives.

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